At Digitals Journey, we blend strategic thinking with modern tools to deliver digital marketing solutions that drive results. This proposal outlines the service scope, pricing structure, delivery terms, and business conditions for each offering.
Platform Setup (Google, Meta, LinkedIn, Instagram, Truecaller) Keyword/Interest Research Campaign Structure (Search, Display, Video, App) Ad Creative + Copy Tracking Setup (GA4, UTM, Pixel) A/B Testing & Optimization Financial Terms: Monthly Management Fee: ₹10,000–₹30,000 (depending on complexity) Ad Budget: Paid directly by client Setup Fee: ₹5,000 (one-time) Deliverables: Weekly Reports Minimum ROAS target (as discussed) Business Terms: Minimum contract: 3 months Payment in advance Any delay in ad budget affects campaign performance, not agency liability
12–25 posts/month (varies by plan) Festival calendar planning Content + Creatives + Captions Community engagement (basic reply handling) Financial Terms: Monthly Fee: ₹12,000–₹25,000 Influencer fee (if any) is extra Deliverables: Monthly report Calendar-based execution Business Terms: Content approval required 3 days prior to posting Revisions: Max 2 per post Delay in approval may shift the schedule
WhatsApp Business API setup (if required) Personalized bulk messages Campaign scheduling Lead tracking integration Financial Terms: Campaign Fee: ₹2,500–₹7,000/month WhatsApp credits: As per Gupshup/Interakt pricing, paid by client Deliverables: Campaign analytics Template copywriting (3 templates included) Business Terms: Approval required for templates via WhatsApp Business Manager Message success dependent on number validity & DND status
8–15 short videos/month (15–60 sec) Promo edits/testimonials/reels Motion graphics, voiceovers Financial Terms: Monthly Fee: ₹8,000–₹20,000 Voiceover costs extra (₹1,500–₹3,000 per video if needed) Deliverables: 2 versions per video (max) Format optimization for Instagram/YouTube Business Terms: Raw footage must be shared on time Delivery within 3–4 working days/video
On-page optimization Technical audit & fixes Local SEO + Google Business updates Backlink strategy (off-page) Financial Terms: Monthly Fee: ₹12,000–₹30,000 Initial Audit Fee: ₹5,000 (optional) Deliverables: Keyword ranking report Technical audit report Business Terms: SEO takes 3–6 months for visible results Client must give website access and support
Video keyword research Optimized titles, tags, descriptions Playlist management Thumbnail consultation Financial Terms: Monthly Fee: ₹7,000–₹15,000 Up to 12 videos/month Deliverables: Growth report Engagement strategy document Business Terms: Video upload schedule must be consistent Title/thumbnail suggestions subject to creator approval
WordPress, Shopify, or custom site 5–20 page designs Mobile & SEO friendly Hosting/domain consultation Financial Terms: Static Website: ₹12,000–₹20,000 Dynamic Website: ₹25,000–₹60,000 50% advance, 50% before delivery Deliverables: Website with SSL, speed optimized 3-month maintenance (basic) Business Terms: Max 2 design iterations Delay in content supply extends delivery
Social media posts Banners, brochures, posters Logo, branding kits Financial Terms: Per Post: ₹250–₹500 Monthly Package: ₹8,000–₹15,000 Deliverables: Editable files on demand (AI, PSD) Design archive access Business Terms: Up to 2 revisions per design Urgent design (24 hrs) attracts extra 25% fee
Bulk messaging campaigns API setup for automation Reminder campaigns, offers Financial Terms: Campaign Fee: ₹2,000–₹5,000/month SMS Credits: ₹0.15–₹0.25/SMS (as per provider) Deliverables: Delivery report Template creation (2 per campaign) Business Terms: Client responsible for contact list validity Messages must comply with TRAI DLT rules
Blogs (SEO-optimized) Website/campaign copy Ad & email copy Social captions Financial Terms: Per Blog: ₹800–₹1,500 Monthly Bundle: ₹10,000–₹18,000 Deliverables: Plagiarism-free content SEO-friendly metadata Business Terms: 100% original work Turnaround time: 3–5 working days per content piece
8-15 reels/month Trend analysis & planning Cross-platform optimization Financial Terms: ₹10,000–₹25,000/month Filming charges (if any) extra Deliverables: Content calendar Insight report Business Terms: Reels require timely raw footage/client inputs We don’t guarantee virality — we optimize for it
Competitor analysis Funnel & journey mapping Channel mix recommendation Campaign & budget calendar Financial Terms: One-Time Strategy Fee: ₹15,000–₹50,000 Monthly Strategy Retainer: ₹8,000–₹20,000 (optional) Deliverables: Custom strategy deck Growth roadmap Business Terms: Confidentiality clause applies Execution excluded unless retained
50% advance, 50% before final delivery (unless monthly retainer) Late payment beyond 7 days attracts 5% penalty Confidentiality: All client data & campaigns are confidential and used solely for service purposes. Intellectual Property: Final deliverables are client property post full payment. Raw files (videos/designs) are provided on demand. Cancellation/Termination: Monthly services require 15-day prior written notice for termination. No refund once campaign or development has started. Communication & Support: Email + WhatsApp support (Mon–Sat, 10 AM–7 PM) 1–2 Zoom/Google Meet sessions per month (on retainer) Force Majeure: Digitals Journey is not liable for delays due to events beyond control (technical outage, natural disasters, etc.)
At Digitals Journey, we don’t just run campaigns — we craft tailored strategies, create powerful content, and build digital experiences that drive real, measurable growth for your brand.
