How an integrated digital strategy generated 806 leads, delivered over 1.06 million paid impressions and expanded ClassOne's organic visibility across Facebook and Instagram.
ClassOne is a West Bengal-based learning platform helping aspirants prepare for WBCS, WBPSC, WBP, SSC, Railway, Bank and Police recruitment examinations through live classes, recorded courses, mock tests and faculty-led support.
The business needed more than promotional activity. It needed a connected system linking content, paid acquisition, qualification, counselling and revenue tracking.
Facebook and Instagram visibility was inconsistent, limiting organic reach and repeat audience engagement.
There was no structured lead-generation funnel designed to produce predictable admission enquiries.
Digital leads, offline follow-ups and admissions were not consistently connected for reporting.
The business needed better qualification at the form stage to distinguish stronger prospects from general enquiries.
Founder-led counselling was performing better than the newly hired caller, creating a sales execution gap.
Content, paid campaigns and sales conversations needed to work together instead of operating independently.
Lead volume was not the only issue. ClassOne needed a connected system linking content, paid acquisition, qualification, counselling and revenue tracking.
Performance marketing created acquisition while organic social media strengthened visibility, relevance and audience trust.
Targeted the strongest-performing 24–40 audience segment.
Budget and intent questions were added to lead forms to qualify prospects earlier.
Exam-relevant communication was adapted to the audience's learning context.
Founder counselling and recurring objections were used to inform caller training and marketing decisions.
Exam questions, current affairs, tips, myth-busters and subject explainers created repeat engagement.
Early campaign data showed this age group as the strongest-performing segment.
Questions, current affairs, tips and subject explainers supported repeat audience engagement.
The “Incomplete Syllabus” angle showed stronger relevance to the audience.
Paid-media results below are verified from the supplied Meta Ads Manager summary.
| Metric | Result |
|---|---|
| Total Meta Ad Spend | ₹49,520.44 |
| Impressions | 1,067,792 |
| Leads Generated | 806 |
| Average Cost Per Lead | ₹61.44 |
| CPM | ₹46.38 |
| CTR (All) | 1.61% |
| Total Revenue | ₹1,50,191 |
| Return on Ad Spend | 3.03× |
Platform Insights recorded strong growth across Facebook and Instagram during the selected reporting period.
The public Facebook page currently communicates the offer clearly, but visible engagement remains uneven. Consistent quizzes, faculty videos, testimonials and answer-reveal formats should be used to turn reach into recurring participation.
Rotate question-led posts, faculty-led reels, student outcomes, notification explainers and syllabus problem-solving content.
Track qualified leads, counselling calls, follow-ups, admissions and payment value against each campaign.
Publish student testimonials, exam progress stories and faculty credibility content to improve trust.
Retarget video viewers, post engagers and lead-form visitors with student stories, guidance and course offers.
Turn the founder's successful counselling approach into a repeatable script, objection library and follow-up workflow.
After beginning the ClassOne Learning App journey, we were creating value but struggling to reach students. Digitals Journey helped us connect with more learners. Initially, we were unsure how much digital marketing could contribute; now we understand how important a focused digital marketing team can be for an EdTech brand.
Combined organic views across Facebook and Instagram, alongside 806 paid leads, demonstrating the scale created by combining acquisition with organic social visibility.
Digitals Journey offers performance marketing, social media marketing, SEO and lead-generation services for growing businesses.
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