ClassOne
Digital Growth Story
How Digitals Journey helped ClassOne build a stronger digital presence through performance marketing, lead generation and social media marketing.
Who They Are
ClassOne is a coaching institute based in West Bengal that prepares students for competitive government examinations, including WBCS, SSC, Railway, Bank and Police recruitment exams.
Led by founder Shouvick Sir, ClassOne combines structured classroom teaching with personal mentorship to help aspirants prepare for some of the region's most sought-after government job examinations.
Meta advertising and lead generation campaigns focused on measurable acquisition.
Consistent educational and trust-building content across Facebook and Instagram.
Connecting visibility, lead quality and conversion into a single growth system.
What Was Holding ClassOne Back?
Before scaling campaigns, we first identified the visibility, lead-generation and sales challenges affecting the business.
Low Digital Visibility
Minimal presence and engagement on Facebook and Instagram resulted in negligible organic reach.
No Structured Lead Generation
There was no consistent performance marketing funnel capable of generating admission enquiries.
Attribution Gaps
Digital-driven admissions were not clearly separated from walk-ins and referrals.
Lead Quality Concerns
Enquiries often lacked clarity around budget, seriousness and genuine admission intent.
Conversion Bottleneck
A newly hired caller was converting leads at a much lower rate than the founder himself.
How We Understood Their Problems
We started with marketing and sales diagnostics before increasing campaign activity.
Audited Existing Social Presence
Reviewed Facebook and Instagram presence, organic reach, content performance and audience response.
Reviewed Historical Campaign Data
Mapped existing ad performance and the lead-to-admission journey.
Identified the Strongest Audience
Campaign data identified the 24–40 age group as the strongest-performing audience segment.
Analysed the Sales Process
We identified that the conversion bottleneck was largely a sales execution issue rather than simply a lead-volume issue.
Tested Creative Messaging
Exam-anxiety-driven messaging such as "Incomplete Syllabus" showed strong resonance.
The Strategy We Built
We combined performance marketing with social media marketing to create a more complete digital growth system.
01. Performance Marketing
- Targeted Meta ad campaigns around the 24–40 demographic.
- Used high-performing creative angles such as "Incomplete Syllabus".
- Added budget and intent qualification questions to improve lead quality.
- Recommended documenting the founder's sales process and objection handling.
02. Social Media Marketing
- Consistent exam-relevant content across Facebook and Instagram.
- Tips, myth-busters, subject breakdowns and motivational content.
- Trust-building content through testimonials and faculty-led communication.
- A consistent content cadence designed to increase reach and interactions organically.
The Numbers That Matter
First campaign period from the first week of June 2026 onward.
ClassOne Learning App-এর journey শুরু করার পর আমরা value create করেছিলাম, কিন্তু কিছুতেই students-দের কাছে সেভাবে পৌঁছাতে পারছিলাম না।
Digitals Journey আমাকে help করেছে আরও বেশি students-এর কাছে আমাদের পৌঁছে দিতে। প্রথমে ভেবেছিলাম, digital marketing-এ খুব একটা লাভ হয় না।
But এখন আমি জানি, EdTech-এর জন্য একটি digital marketing team-এর অবদান কতটা।
— Mr. Shouvick Das, Founder, ClassOneFrequently Asked Questions
What services did Digitals Journey provide?
Performance marketing, lead generation and social media marketing were the primary services provided.
Which platform was used for paid campaigns?
Meta advertising was used to reach and generate enquiries from the target audience.
Which audience performed strongly?
Campaign data identified the 24–40 age group as the strongest-performing demographic.
What was the reported ROAS?
The campaign recorded an estimated ROAS of approximately 7× based on the available revenue data.
Looking for Similar Results?
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